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Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)

Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)
MODEL: K77XR80
SKU: 747649
PLU: 4548736160484
$5488
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Key features
  • Display: 77" 4K Ultra HD OLED producing pure blacks & lifelike brightness
  • Picture smoothness: 200 motion rate with VRR and 4K/120fps via HMDI 2.1
  • Smart stuff: Powered by Google TV with voice control and apps in one place
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Enjoy peace of mind with JB Hi-Fi Extra Care Repair Cover.

Starts after the expiry of the manufacturer's warranty and JB Hi-Fi's Minimum Voluntary Warranty.

  • Have your product repaired if it is faulty during the coverage period.
  • Cover for failures caused by reasonable wear and tear from normal and intended use of the product.
  • For larger items, an authorised repairer will come to your home.

Get your TV installed and set up!

Our professional installers can unbox, install and set up your TV. More information
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Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)
Sony 77" BRAVIA 8 4K HDR OLED Google TV (2024)
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Description

Harmonic Presence. Slim and chic for your living space.
Takes centre stage in any room. The slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.

Pure black OLED, bright and beautiful
Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.

Clear pictures. Refined and upscaled to 4K.
Your favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.1

Even fast-moving action stays clear and blur-free
All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Screen speaker, always cinematic
Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Sound from the screen, precisely matching action
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.2,3

Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.4

Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.5,6,7

Key Features

77" 4K Ultra HD OLED producing pure blacks & lifelike brightness

200 motion rate and variable refresh rate via HDMI

Experience the way movies were intended with Dolby Vision, Atmos and IMAX Enhanced

XR Processor enhances and details for a lifelike picture quality

OLED Viewing Angle keeps colours consistent and true wherever you’re watching

Game Menu puts all your gaming picture settings and assist features in one place

Smooth gaming experience with 4k/120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) via HDMI 2.1

Hear rich surround sound from every corner of the screen with Acoustic Surface Audio+

Hands free entertainment with Google assistant and smart TV powered but Google TV

Easily stream from your phone with Apple AirPlay and Chromecast built-in

4-Way Multi-Position Stand cleverly adapts to your design needs

1 Upscaled, simulated and enhanced 4K images will vary based on source content.
2 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
3 “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
4 This function works when Auto Picture Mode is ON.
5 Game supporting 4K/120fps required.
6 The latest system software update on PS5 consoles is required for VRR to be available.
7 Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.

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^Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer. Prices may differ at airport stores.