The quality you’d expect from a big brand

JB loves big brands and they don’t come much bigger than Apple. Apple isn’t just one of the leaders in mobile phone technology, it basically reinvented the mobile phone with its iPhone range. The iPhone 11 is its latest model and it ticks all the impressive boxes you’d expect from Apple. The iPhone 11 is the standard model in its new range, which includes the iPhone 11 Pro. But as everyone knows, nothing Apple ever does is standard.

The features you love and a heap more

While the iPhone 11 is the more affordable version of the newest iPhone range that certainly doesn’t mean it’s not full of the huge features and technology that has put Apple where it is today. And because it’s an Apple you know it’s tough, looks great and is really, really powerful. Let’s start with the camera – both of them. The dual camera system has two 12-megapixel cameras, one wide and one ultra-wide. That means you can capture more of what you see and love, and do it with a camera that includes night mode, portrait mode and 4K video up to 60 frames per second.

That’s the highest-quality video available in a smartphone on the market today. A new interface means you can use the ultra-wide setting to show what’s happening outside the frame, and capture it if you want. It captures four-times the usual scene, so it’s perfect for shots where you’re trying to get some action or amazing scenery. The iPhone 11 Smart HDR is smarter than ever. It immediately distinguishes people from objects and treats them differently, creating natural skin tones, shadows and the right highlights while still allowing the sunset behind to be perfect. And then there’s video. Shoot and edit as you go, including in low light, and take advantage of the audio that zooms when you do, perfect for concerts or kids’ recitals.

Next is the legendary Apple tech and power. The iPhone 11 has the fastest chip ever in a smartphone, and you can notice the difference. The A 13 Bionic chip brings the power across all features, with faster Face ID, fast charging, lightening gaming and augmented reality, and video processing you’ll be amazed at. The new U1 chip uses Ultra Wideband technology for spatial awareness, which means your iPhone will know when other Apple phones with the same chip are nearby. It’s like a GPS for your lounge room, which means sharing files with AirDrop will be easier.

Other features include a white balance that adjusts to match the colour temperature of the light around you, a one-tap wake it up, and an immediate readiness. Contextual menus and shortcuts help make actions faster, and hardware and software work together to get the most out of your battery, which will last all day.

It wouldn’t be Apple if the iPhone 11 didn’t blow the socks of everyone with its design. It’s got the toughest glass ever in an iPhone, and the iPhone 11 is water and dust resistant. It can deal easily with being under 2 metres of water for up to 30 minutes, making spills and toilet-drops no longer a problem. You might even need to find another use for rice (not that we recommend anything to do with phones and rice). The Liquid Retina LCD screen makes everything look amazing and true to life, and the iPhone 11 comes in six different colours – black, green, purple, red, white and yellow.

Big tech is still great value

Whichever way you look at it, the iPhone 11 is great value. JB’s top deals mean you get the very latest at a great price, and with 64, 128 and 256 GB models to choose from, that value will be on show no matter your budget.