iPhone 16 series

The wait is over! The iPhone 16 has officially landed at JB, and it’s everything you’ve been waiting for—and then some. With a sleek design and cutting-edge features, this new iPhone is set to shake up your mobile world.

Whether you're drawn to the incredible camera upgrades or the powerful A18 chip, one thing’s for sure—you won’t want to miss out on the latest and greatest from Apple. Head to JB now and get your hands on the iPhone 16 today!

Packed with Apple’s latest innovations, the new iPhone 16 Series has every tech lover buzzing with excitement. Here’s a breakdown of what each model offers:

• iPhone 16: The new standard iPhone, bringing all the latest in iOS 18, Apple Intelligence, and connectivity. Perfect for those who love classic innovation.
• iPhone 16 Plus: Bigger screen, bigger battery life, and all the features you crave in a larger size. Ideal for anyone who wants more room to play.
• iPhone 16 Pro: Step up to pro-level performance with the A18 Pro chip, enhanced main camera, and that iconic black titanium finish. It’s a powerhouse in every way.
• iPhone 16 Pro Max: The ultimate iPhone. With its massive 6.9-inch OLED display, ultra-wide camera, and incredible telephoto lens, it’s a dream come true for those who want the best of the best.

This year, Apple has truly outdone itself, delivering upgrades that make this iPhone the most advanced yet. From design tweaks to serious power boosts, here’s what you’ll love about the iPhone 16:

• Larger Displays: The iPhone 16 Pro and iPhone 16 Pro Max now feature bigger screens—6.3 inches and 6.9 inches, respectively.
• A18 Chip: Experience lightning-fast performance with the new A18 chip, making everything smoother and faster. The Pro models take it up a notch with the A18 Pro chip.
• Capture Button: A brand-new button dedicated to capturing photos and videos.
• Action Button Across All Models: Previously exclusive to the Pro models, the Action Button is now available across the entire iPhone 16 lineup.
• Vertical Camera Layout: The standard iPhone 16 models feature a sleek new vertical camera layout, allowing for incredible shots and improved spatial video for Vision Pro.
• Enhanced Ultra Wide Camera: The Pro models now come with a 48MP ultra-wide camera and 5x optical zoom, delivering incredible detail and clarity, even in low light.
• MagSafe Improvements: Slimmer MagSafe magnets make accessories even easier to attach and keep in place, all while reducing the overall size of the magnetic ring.
• Graphene Thermal System: Say goodbye to overheating with this cutting-edge thermal design.
• Wi-Fi 7 on Pro Models: Experience blazing-fast connectivity with Wi-Fi 7 on the Pro models, offering better speeds and more reliable connections.
• Longer Battery Life: With stacked battery technology and improved efficiency, the iPhone 16 lineup promises longer battery life to keep you going all day.
• Eye-Popping New Colours: Choose from vibrant shades, including black titanium, natural titanium, and the latest colour-infused back glass designs.

AI is the future, and with the introduction of Apple Intelligence, the tech giant is now at the forefront of innovation. This cutting-edge feature is taking the iPhone 16 to a whole new level with advanced capabilities like:

• Smarter Siri: More powerful and deeply integrated, making everything easier.
• Writing Tools: Rewrites, proofreads, and summarises your text with ease.
• Image Playground: Create fun images right on your device, no extra apps needed.
• Genmoji: Custom emojis for every moment, right at your fingertips.
• Enhanced App Intents: Apps are more interactive and easier to access.

There are heaps of reasons to upgrade your current iPhone to the iPhone 16. As Apple’s latest flagship, it’s taking everything you loved about previous iPhone models and pushing it even further!

Compared to the iPhone 15 Pro Max and iPhone 14 Pro, the iPhone 16 Pro Max offers a larger display, a more powerful A18 chip, and a sleek natural titanium finish. The camera specs are on another level, with an upgraded telephoto lens and ultra-wide camera that outshine the iPhone 14 and iPhone 15 Pro models.

Plus, Apple Intelligence brings smarter Siri and better app integration, making everyday use smoother than ever. Even the battery life beats what you have with the iPhone 15 Plus and even some of the newly-released Android phones.

Want to make the most out of your new iPhone 16? Get your hands on the best iPhone accessories and Apple products at JB! From sleek iPhone 16 accessories like cases and chargers to the latest AirPods, Apple watches, and iPads, we've got it all. Shop now and complete your Apple setup with the best gear around!