Samsung 77" S85F OLED 4K Smart AI TV [2025]

Key Features

NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.1

4K AI Upscaling
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks all while maintaining sharp and smooth picture quality.2

OLED HDR
Samsung's processor analyses each scene and boosts for brightness. The result is a beautifully bright screen with incredible contrast, which brings hidden details to light.3

PANTONE Validated
As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly added skin tone shades. So you can be sure that you're getting a rich, true to life viewing experience.4

1 Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
2 Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
3 Source content must be HDR10+ format. The range of HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.
4 Picture quality may vary depending on quality and resolution of source content and viewing conditions.