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Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)

Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)
MODEL: ILCE7M4B
SKU: 555066
PLU: 4548736133648
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$3499
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Key features
  • Sensor: 35mm full-frame (35.6mm x 23.8mm) CMOS sensor
  • Screen: TFT LCD monitor with static touch control
  • Modes: Screen: 3" touchscreen
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Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)
Sony Alpha A7 IV Full Frame Mirrorless Camera [4K Video] (Body Only)
DON'T MISS OUT ON THIS!
Get 15% off all Sony Lenses & Camera Accessories when purchased with a Sony Mirrorless camera!
Get 15% off all Sony Lenses & Camera Accessories when purchased with a Sony Mirrorless camera!
*When purchased in the same transaction! Excludes GPVPT2BT, GPVPT2BTW and ECMG1 & JB Hi-Fi Marketplace Products^Discounts apply to previous ticketed/advertised price. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer. Prices may differ at airport & express stores. Offer ends 31 Mar 2025

Description

Overview

Next generation Hybrid
The successor to the world’s most popular full-frame mirrorless camera has arrived - the Alpha 7 IV. Taking the advanced features introduced by the Alpha 7S III and mastered by the Alpha 1, the Alpha 7 IV combines excellence in imaging quality, powerful movie recording features, intuitive operability design and adds the next generation of livestreaming and connectivity to the Alpha lineup.

Exmor R™ image sensor
Receiving feedback from Alpha 7 III users across the world, the Alpha 7 IV has been built with an entirely new image sensor expanded for a new stills and movie shooting experience. The full-frame 33-megapixel back illuminated CMOS image sensor delivers exceptional image resolution with low noise, and an enhanced colour science for rich details and accurate skin tones. Additionally, 15 stops of dynamic range is achieved for both stills and movies.

BIONZ XR processor
Employing the same image processor as the Alpha 1, the Alpha 7 IV takes full advantage of the BIONZ XR™ image processor. Powerful image processing delivered by the BIONZ XR processor provides astounding performance enhancements in every area of the Alpha 7 IV, with increased AF speeds, faster buffer-clearing for images, recording data-dense video files with 4K 10bit 4:2:2 sampling, right through to faster boot-up times and menu navigation.

Real-time Tracking Autofocus
Taking the advances in Real-time Tracking autofocus made by the Alpha 1, the Alpha 7 IV delivers a noticeable increase in subject recognition and AF speed. Not only has autofocus speeds and precision been enhanced but also a substantial increase in AF stability and AF controls with object tracking, Human, Animal, and Bird Eye AF tracking, and adjustable parameters for AF Sensitivity and Transition Speed.

Introducing bird eye AF, in movie mode
For the first time in an α series body, the Alpha 7 IV now supports both Animal and Bird Eye AF in video mode. Available in all frame rates and video resolution, Animal and Bird Eye AF in video mode is the next evolution in reliable autofocus when filming movies.

Next generation Bluetooth® connection
Always stay connected with the Alpha 7 IV. Requested by Sony users, the Bluetooth connection made by the Alpha 7 IV with a mobile device has been drastically improved. Imaging Edge Mobile will remember and stay connected to the Alpha 7 IV, removing the need to repeatedly connect. Additionally, Wi-Fi transfer of images is possible for faster image transfer, unlocking the ability to send RAW images from the camera direct to a mobile device.

Livestream like a professional
Demand for livestreaming capabilities has surged, and to meet this demand the Alpha 7 IV is the most advanced α camera for livestreaming. Livestream options are available both via USB to a computer, or remotely via the Imaging Edge Mobile app1. The Alpha 7 IV allows livestreaming at 4K 15p with Face and Eye AF, while also supporting features such as Creative Look, Soft Skin, and internal audio capture.

Advanced video recording functionality
To accommodate the needs of videographers, the Alpha 7 IV includes a suite of upgrades and enhancements when shooting video. These include:
• 4K 60p recording (S35)
• 1080 FHD 120p recording
• Active mode stabilisation
• Picture Profiles inc. S-Log3
• PP11 S-Cinetone
• 10bit 4:2:2 Sampling
• h.265 supported
• All-Intra and Long GoP
• Digital Audio Interface
• All new Focus Map function

Redesigned Mode Dial for the true Hybrid
Made with the hybrid photographer videographer in mind, the Mode Dial on the Alpha 7 IV has been redesigned in a two-tier design. The bottom dial shifts between Stills, Movie, and S&Q. The top dial changes the mode. This design change allows fluid and fast in-the-field changes between photo and video mode.

Key Features

33 MP Full-Frame Exmor R CMOS Sensor

Bionz XR Image Processing Engine

Real-time Eye AF for Human/Animal/Bird in stills and movie mode

10 bit 4:2:2 colour depth and All-Intra encoding

4K 15p and Full HD 60p Livestreaming Capability


1. Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia Pro, Xperia 1 II, Xperia 1 III, Xperia 5 II and Xperia 5 III (latest firmware required) for Android™ 11 or later (As of Oct 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. QFHD (3840×2160)

Specs
Reviews

^Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer. Prices may differ at airport stores.