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  5. Sony 98" X90L Bravia XR Full Array LED 4K Google TV [2023]

Sony 98" X90L Bravia XR Full Array LED 4K Google TV [2023]

MODEL: XR98X90L
SKU: 747652
PLU: 4548736152762
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Instore | Online

Excludes JB Hi-Fi Marketplace Products
10pm–9am
Key features
  • Display: 98" 4K Ultra HD Full array LED
  • Picture smoothness: X-Motion Clarity 200 Motion Rate with 100Hz Refresh Rate
  • Smart stuff: Powered by Google TV with voice control and apps in one place
Getting your item

Get your TV installed and set up!

Our professional installers can unbox, install and set up your TV. More information
10pm–9am
GET 6 MONTHS OF BINGE BASIC*
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Sony 98" X90L Bravia XR Full Array LED 4K Google TV [2023]
DON'T MISS OUT ON THESE!
Get Bonus local delivery, set-up & connect when you buy in-store!
Offer available on this selected 98" and above TV. Excludes products purchased from third party (JB Hi-Fi Marketplace) sellers. Offer available in-store only at participating stores (see jbhifi.com.au/pages/install-stores). Free local delivery will be offered for online purchases. Delivery and installation not available in some locations, check in-store to confirm if the service is available for your address. Excludes TV Wall Mount Installation, supply of wall bracket, cables, cable hiding behind the wall, audio or media component installation or old TV removal, which are available to purchase separately. Excludes commercial orders. Additional charges may apply for delivery/installation locations beyond 25KM of the closest store location and will be quoted at time of purchase. Delivery subject to JB Hi-Fi Home Delivery Terms and Conditions available at jbhifi.com.au/delivery-terms. Installation subject to JB Hi-Fi Installation Terms and Conditions available at jbhifi.com.au/install-terms. For full details visit jbhifi.com.au/installations.
Buy a TV and get 6 months of BINGE Basic via redemption!*
Buy a TV and get 6 months of BINGE Basic via redemption!*

Purchase this TV in-store or online and get 6 months of BINGE Basic via redemption!*

*Offer valid for AU residents who purchase a TV between 3/2/25 and 30/3/25 and redeem voucher code by 30/4/25 to receive 6 months of BINGE Basic subscription. Offer not available on Marketplace products, commercial sales or when signing up via, or when billed through, a third party. BINGE is not available for use in Very Remote regions of Australia. Contact BINGE for such locations at: https://help.binge.com.au/s/. BINGE requires internet connection. Voucher code will be provided to eligible customers by JB Hi-Fi at point of sale (for in-store purchases) or by email within 2 weeks of delivery or collection (for online or phone purchases). Redeem via binge.com.au. For new and returning BINGE customers, create a BINGE account and in ‘My Account’, subscribe to BINGE and enter voucher code to redeem. For existing BINGE customers, head to ‘My Account’ and under ‘My Billing’, enter voucher code to redeem. After the 6 month period ends, your BINGE subscription will auto-renew at standard pricing (currently $10/mth for BINGE Basic). You can cancel or update your subscription before then. Not available in conjunction with any other offer. One redemption per customer account. See https://help.hubbl.com.au/s/article/Hubbl-Streaming-and-Account-Customer-Terms for Binge T&Cs. Offer ends 30 Mar 2025
Get Bonus local delivery, set-up & connect when you buy in-store*!
Offer available on selected 98" and above TVs only. Excludes products purchased from third party (JB Hi-Fi Marketplace) sellers. Offer available in-store only at participating stores (see jbhifi.com.au/pages/install-stores). Free local delivery available for online purchases. Delivery and installation not available in some locations, check in-store to confirm if the service is available for your address. Excludes TV Wall Mount Installation, supply of wall bracket, cables, cable hiding behind the wall, audio or media component installation or old TV removal, which are available to purchase separately. Excludes commercial orders. Additional charges may apply for delivery/installation locations beyond 25KM of the closest store location and will be quoted at time of purchase. Delivery subject to JB Hi-Fi Home Delivery Terms and Conditions available at jbhifi.com.au/delivery-terms. Installation subject to JB Hi-Fi Installation Terms and Conditions available at jbhifi.com.au/install-terms. For full details visit jbhifi.com.au/installations.
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Description

Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Contrast intensified. Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.1

Intelligent motion processing for fast-moving, blur-free scenes
By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Synchronised. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

What you hear matches what you see
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.2

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.3,4,5

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.6, 7, 8

Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Key Features

98" 4K UHD Resolution Full Array LED display allowing you to see breathtakingly beautiful pictures full of realistic depth by Cognitive Processor XR

XR Motion Clarity produces intelligent motion processing for fast-moving, blur-free scenes

Smart TV powered by Google TV with hands free voice control and your favourite streaming apps in one place

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow

Perfect For PlayStation 5 with awe-inspiring scenes, aspheric sound and exclusive new features bring your go-to games to life like never before

With Acoustic Multi Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals

Enjoy your favourite videos, phones and more from your iOS or Android devices on your TV with Apple AirPlay and Chromecast built-in

1. Upscaled, simulated and enhanced 8K images will vary based on source content.
2. This function works when Auto Picture Mode is ON.
3. Some apps, contents and/or features may not be available in all countries. Subject to availability.
4. User must connect to a Google account to use certain advertised features.
5. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, Chromecast built-in, Google Meet, and other marks are trademarks of Google LLC.
6. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/
7. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
8. Feature, searching by genre, will be available via a future firmware update.

Specs
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^Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer. Prices may differ at airport stores.